The 4 th edition of the glamourous India Beach Fashion Week and Festival 2017 came to a close today as the sun set on the glittering sands of the beautiful Miramar beach in Goa. The three-day extravaganza that celebrates the best in beach and resort wear as well as the final word in destination bridal fashion saw a host of prominent designers showcase their work.

Day 3 brought with it a fresh dash of elegance as it kick off with a collection of destination bridal jewellery by Jhoomer Jewels. Designers showcasing their collections on the final day included SidhuJi, Geethika Kanumilli, ISSA, Kshitij Chaudhary, Aneesdeen, KarLeo, Flirtatious, Payal Jeswani and Asmita Marwa.In association with Asmita Marwah, fun and fashionable footwear brand, Crocs, added the perfect touch of colour and pop as the models sported the quirky shoes that complimented each design.

The celebrity quotient continued on the final day as Sunny Leone walked the ramp for Swapnil Shinde and Gauhar Khan sashayed down the runway for MapxencaRS. Commenting on the association, Head of Marketing, FCA India, Rahul Pansare says,“Jeep India is excited to be a part of the India Beach Fashion Week. For 75 years, the Jeep® brand has embodied luxury, freedom, adventure and the rugged outdoors. Now, we are providing our customers with an all-new luxurious offering in India and are happy to associate with fashion and lifestyle. It gives us immense

pleasure to kick off this partnership with some of the best fashion designers in the country” Speaking on the association with India’s largest beach fashion event, Deepak Chhabra, Chief Executive Officer, Crocs India says, “We have had a great experience at the 4 th edition of India Beach Fashion Week and Festival. This has been a great dias to showcase the versatility of our footwear that is fashion forward, fun and functional. We hope to continue this association for a long time." Commenting on the association, Sneha Mayekar, Marketing Manager, Invisalign says, “Align Technology, the makers of Invisalign clear aligners is glad to associate with India Beach Fashion Week SS’2017 as their “Beautiful Smile Partner”. Individuals associated with the lifestyle, fashion & entertainment industries are constantly engaged in a very demanding eco-system where they must put their best self forward. And certainly looking glamorous comes easy to those who have a beautiful smile. The Invisalign system is virtually invisible and removable option for teeth straightening that let’s one live life without interruptions, all while achieving a best smile. We look forward to this association with India Beach Fashion Week SS’2017.”

Commenting on yet another incredible chapter of IBFW, Pallav Ojha, Chief Innovator & Co Founder at Beach Worldwide said, “The 4 th edition of IBFW has been a truly inspiring event. Every year we try to create a bigger niche for the beach and resort wear space and create a unique platform for resort fashion and destination bridal wear. With the unique concept we have executed this year – the pop-up area, the outdoor shows and the fashion conclave – we see great promise for this genre of fashion and IBFW will always be dedicated to showcase the finest and most talented designers year on year.”

The grand finale that brought the 4 th edition of India Beach Fashion Week and Festival to a close was a spectacular show by Suneet Varma inspired by Hollywood glamour specifically the sensational Studio 54 music and the very essence of youthful dressing.

IBFW is Asia’s most inspired fashion festival dedicated to beach, resort, cruise and destination bridal fashion.

The India beach fashion week and festival 2017 (IBFW) powered by Jeep unfolded from March 6 to 8 at the Goa Marriott Resort and Spa, Miramar.